Yet another article that finds: 'Mo Yan's Nobel prize has sparked a global wave of interest in Chinese literature and the foreign book market is hungry for China-themed publications', as Mei Jia and Wang Kaihao report in The story gets better for publishers, in China Daily.
Some interesting general numbers, including that:
Some interesting general numbers, including that:
China's publishing industry is now eight times larger than it was in 2002. The income derived from books and press publications was 1.45 trillion yuan ($232 billion) in 2011, accounting for 60 percent of the culture industry's total earnings.
Meanwhile, the ratio of imported to exported titles has become more balanced -- from 15-to-1 in 2002 to 2.1-to-1 in 2011, according to the GAPP, and the number of titles available in the mainstream Western market has risen dramatically.