Reading in ... Kerala

       Yes, even in famously literary Kerala they're complaining that, as manoramaonline reports, Malayalis losing interest in literature: O V Usha.
       Yes:

Literature has lost its past glory in Kerala with the growing influence of cinema and politics in the common man's life, noted poetess and columnist O V Usha said here today.

       And:

"Literature is on the back seat now. The growing influence of politics and cinema has killed enthusiasm for literature among Malayalis. Writers are not getting the same acceptance in society now which matinee idols and politicians enjoy," she said.

       Ah, yes, that deadly combination of politics and cinema .....

       (And just a reminder, in case it's needed: Malayali ≠ Malay -- in Kerala (southern India) they speak Malayalam, which is something entirely different from Malay.)