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On blurbing

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       An ever-popular filler-topic: book blurbs ! In The Independent Nick Clark tries to explain Why blurbs remain important in the digital age -- while offering quotes that show how truly worthless blurbs are:
One publisher was trying to sell a debut novel and asked Beryl Bainbridge for a quote. "Just say whatever you want," she replied.

Gavin James Bower, an editorial director at Quartet Books and author of Made in Britain, had a similar experience when he approached an established author to provide a quote for his first book. He was told: "I haven't got time, and you shouldn't take the industry so seriously. Just make it up."
       And people wonder why the publishing 'business' -- with such a professional approach ! -- is doing so well .....

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