Jólabókaflóðið

       At npr Jordan G. Teicher reports on how Literary Iceland Revels In Its Annual 'Christmas Book Flood'.
       Gotta love that enthusiasm -- and more:

The Flood begins with the release of Bokatidindi, a catalog of new publications from the Iceland Publishers Association distributed free to every Icelandic home.

"It's like the firing of the guns at the opening of the race," Bjarnason says. "It's not like this is a catalog that gets put in everybody's mailbox and everybody ignores it. Books get attention here."

       Books get attention here .....
       Sigh.
       (The Bókatíðindi is of course also available online, in various formats; check out this and previous years' catalogs to get a sense of the titles published.)