In The Economic Times Sudeshna Sen reports on Seeking readers for Asian Literature in UK.
Among the observations, Bhavit Mehta notes:
Among the observations, Bhavit Mehta notes:
"The trouble with the publishing industry in UK is that it is staffed from white, middle class backgrounds. There's no diversity and the books being published are not representative of the multicultural UK population. Some of the bigger publishers are making an effort, but in a recession time, they prefer to play safe," says Mehta. It might take time, but Mehta is convinced that with enough promotion, South Asian publishing can gradually take its place with Bollywood in the UK market.