In Words' worth in the Times of India Dibyajyoti Chaudhuri finds:
With more money flowing in, the Indian publishing scene is being buffeted by winds of change. From marketing to packaging and selling, everything in the process chain is getting a makeover.Among the examples: "The man who had first tasted success with commercial fiction, Anurag Mathur, was probably way ahead of his time" -- with The Inscrutable Americans.