Via Publishing Perspectives I learn of the Federation of European Publishers' Get Caught Reading campaign -- the second edition of this idea (though since the first was way back in 2005 maybe they're still working on the formula for success here).
As they explain:
Somehow I don't see American members of Congress participating in a similar scheme (and especially not with these kinds of titles).
As they explain:
This campaign has two main purposes: to promote and celebrate reading by European citizens and to increase the importance of books and reading on the political agenda.Yes, the political agenda -- explaining why it's members of the European Commission and European Parliament that are the focus, which is ... sort of admirable.
Somehow I don't see American members of Congress participating in a similar scheme (and especially not with these kinds of titles).