Writing in ... Urdu

       In the Express Tribune they worry about a Literary decline: Reading culture hit by technology, say writers, arguing:

But much more needs to be done to protect the quality and nature of Urdu content in a bid to retain readership and reverse what is arguably an "academic and literary decline" of the national language.

       I'm not really sure they're on the right track if they're thinking along these lines:

Asif said the quality of Urdu being aired on radio and television is not up to the mark. He said this decline in the standard could also lead to weakening the national language's relationship with character building and other social aspects.

       First off, I'm hoping there's not much of a "relationship" between language and character-building under the best (i.e. worst) of circumstances.
       Secondly: surely writers should embrace the language of their times, rather than an idealized form of the language -- sure, use whatever works for whatever the piece of writing in question is, but don't shy away from using the language as it's actually being spoken and used. If no one reads the writing that adheres to the highest abstract historic-linguistic ideals (and does so just for the sake of maintaining pseudo-standards), that's not going to help anyone -- readers, writers, or society at large -- much either.
       Surely it would be more constructive and helpful if they fought debased language by showing how rich language can be, not by complaining about how debased it's become.