'Booktrack'

       This nutty idea actually seems to have been around for a while already, but for some reason is getting more attention again -- maybe a last hurrah before it sinks into deserved oblivion ? -- as in, for example, Kristin Hohenadel's post at Slate's The Eye weblog, Do Books Need Soundtracks and Special Effects ?
       I can understand the desire to 'accessorize' e-books, but Booktrack -- allowing you: "to create an immersive soundtrack for your text" -- really seems on the wrong track.
       They suggest that:

Booktrack is transforming reading the way sound transformed silent film

       This suggests a fundamental (and fatal) misunderstanding of the mediums.
       I'm baffled that anyone could think this is a viable idea.