In the Bangkok Post they report on: 'How bloggers and netizens are being tapped by traditional publishers dedicated to the noble goal of passing on the reading bug -- while making a few baht in the process', in Word-wise web.
The first example they cite is:
See also publisher Salmon Books' site -- and note how many of the covers also have the title in English.
The first example they cite is:
Last week a video clip went viral. It features a mock interview with a Westerner who recounts his first experience of being cursed at by Thai people. Deftly using comical expletives and po-faced humour, the clip clocked up one million hits within 24 hours. At the end of the five-minute video, called BKK 1st Time, the clip reveals itself to be an advertisement for a new book, a lighthearted piece of non-fiction written by a Thai student. The gist of the matter is that this publication, entitled New York 1st Time, is to be launched at the 42nd National Book FairLast I checked, the video had 2,333,389 views, which seems pretty good for a ... book trailer; compare that to, say, the trailer for B.J.Novak's One More Thing (233,010 views), or the trailer for Gary Shteyngart's Little Failure (with James Franco), with all of ... 37,997 views.
See also publisher Salmon Books' site -- and note how many of the covers also have the title in English.