In the US it's not uncommon for menu-items -- sandwiches at 'delis', especially -- to be named after 'famous' people.
In the Basavanagudi area of Bangalore a local hairdresser, V.Harish, "offers his customers distinctive hairstyles" and the like named after famous Kannada-writing authors at his New Modern Bombay Men's Parlour salon.
As they report in the Indian Express, in How About a Literary Haircut in a Kannada Hairstyle Salon ? he also "has more than 200 books in his salon that customers can read as they wait for their turn", which sounds a lot better than the usual magazines.
Still, I'm not sure calling it a 'UR Ananthamurthy Beard Trimming' (as in the Bharathipura and Samskara-author ...) really helps drive more traffic to either his salon or Ananthamurthy's books. Much less the 'Chandrashekar Kambar face bleaching' .....
On the other hand, it is the kind of gimmick that gets you written up in the local newspaper (and mentioned on weblogs from all over ...), so .....
As they report in the Indian Express, in How About a Literary Haircut in a Kannada Hairstyle Salon ? he also "has more than 200 books in his salon that customers can read as they wait for their turn", which sounds a lot better than the usual magazines.
Still, I'm not sure calling it a 'UR Ananthamurthy Beard Trimming' (as in the Bharathipura and Samskara-author ...) really helps drive more traffic to either his salon or Ananthamurthy's books. Much less the 'Chandrashekar Kambar face bleaching' .....
On the other hand, it is the kind of gimmick that gets you written up in the local newspaper (and mentioned on weblogs from all over ...), so .....