Online writing in ... China

       In the Wall Street Journal Wei Gu reports that: 'Some of Country's Highest-Paid Authors Write Online-Only Novels Catering to Young Males', as apparently/supposedly In China, Writers Don't Need Books to Make Big Bucks.
       Wave of the future or unique circumstances ?
       I'm not really thrilled by (and have some doubts about ...) the notion that:

Online readership data tells studios, gaming companies and publishers which stories are likely to become hits, and which demographic groups should be targeted.

       A recipe for 'success', of sorts, perhaps, but surely not much that might be enduring (or, you know ... good).