'Energy'-drinks company Red Bull® is already active in a wide variety of entertainment-fields -- mainly of the (more or less) athletic sort, but in 2013 they bought publishing house ecowin and they're now working on setting up a literary (of sorts ?) imprint, Benevento.
The offical site is ... disappointing, at this stage -- not even exploding soda cans or anything -- but they've hired an editor-at-large, Birgit Schmitz, and in the Frankfurter Allgemeine Zeitung they have a (German) Q & A with her. Not particularly revealing -- apparently third-rate mysteries are not a high priority -- she toes the Red Bull Media House party line well: outside the box stuff, etc. etc. And hints that they're looking at the big picture, eager to take advantage of 'in house'-synergies that can (re)use the material digitally, or cinematically.
Lots of money behind it, so it'll be interesting to see what they do.
The offical site is ... disappointing, at this stage -- not even exploding soda cans or anything -- but they've hired an editor-at-large, Birgit Schmitz, and in the Frankfurter Allgemeine Zeitung they have a (German) Q & A with her. Not particularly revealing -- apparently third-rate mysteries are not a high priority -- she toes the Red Bull Media House party line well: outside the box stuff, etc. etc. And hints that they're looking at the big picture, eager to take advantage of 'in house'-synergies that can (re)use the material digitally, or cinematically.
Lots of money behind it, so it'll be interesting to see what they do.