At Scroll.in Mayank Jain has a Q & A with mega-bestselling (in India ...) Chetan Bhagat (One night @ the call centre, etc.), occasioned by the publication of his new book -- a non-fiction collection ("I want to expand my range as a writer", he explains ...), Making India Awesome.
And while a bit of an exaggeration -- interviews such as this one surely are marketing-efforts (even if he doesn't have to pay for them) -- interesting to hear that:
And while a bit of an exaggeration -- interviews such as this one surely are marketing-efforts (even if he doesn't have to pay for them) -- interesting to hear that:
So how much emphasis do you put in marketing your books ?
I don't need to. I just need to put on Twitter that I am writing a book, if you can call that marketing. I have zero budget for marketing. I have never spent anything on it at all.