Publishing in ... India

       At The New York Times' India Ink weblog Neha Thirani finds that As Book Sales Grow, Publishers Flock to India.
       Among the ... insights:

"The publication of Chetan Bhagat's novel was a watershed moment for the Indian publishing industry," Mr. Gupta said. "He spawned a new breed of writers who wanted to write books that connected to the average Indian reader and didn't care about literary merit and acclaim. Publishing houses committed to publishing such books sprang up all over the country and big multinationals had to shed their elitism and enter this space."

       (See, for example, my review of Bhagat's Five Point Someone.)