Man Booker Prize sponsor concerns ?

       The sponsor (and namesake) of several literary prizes -- most notably the Man Booker Prize -- hedge fund Man Group is apparently not doing well, as Azam Ahmed and Mark Scott report at The New York Times' Dealbook in Faltering Hedge Fund Under a Cloud.
       It's not like they're out of money or anything -- but:

In the last year, the Man Group -- the sponsor of the coveted Man Booker Prize for literature -- has been the worst-performing stock in the FTSE 100, reaching an 11-year low last week, prompting speculation it could be a takeover target for a buyer looking to pick up an asset management firm on the cheap.

       So ist the prize-funding secure ? And what about the name, if they get swallowed by another fund ?