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Chad Post on publishing

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       Publishing Perspectives prints Chad Post's keynote (non-)speech ("delivered in absentia" -- visa issues apparently kept him away) to the 29th International Publishers Association Congress, For Publishers, The Long Term Is the Only Race Worth Winning.
       A good overview -- and particularly worth noting:
For a small press looking to do books that fit a particular niche (a la Open Letter), this is a fantastic situation. Unlike years past when we fought for space in the same five review outlets and tried to convince the same booksellers to handsell our books, we can now go directly to our customers, and can cultivate an audience in ways that never existed before.
       Indeed, as I've often said, I think there are great opportunities for nimble, smaller publishers -- while big commercial publisher still rely far too much on the old, outdated business models, and aren't adapting nearly quick enough to contemporary conditions.
       Also good to hear his call to publishers:
So stop trying to ape the last next best thing and instead find books that can cultivate a readership who will actually care enough to talk about this book for years and years.
       Something that large, commercial press have lost sight of for quite a while .....

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