Reading in ... India

       In the Hindustan Times Indrajit Hazra offers a fairly extensive look at How young India is reading literature. Most of it is based on a survey of close to a thousand 18-35 year-olds but also includes more general data, including quarterly sales figures (comparing II/2012 and II/2013) for all books sold (as measured by BookSkan India) in a variety of categories.
       Interesting also the perception that things are different elsewhere regarding 'literary' fiction:

But while there is a lot of noise around 'mass-market' books, you can usually hear the crickets chirping when it comes to a new 'literary' book in India. Unlike in more mature (but declining) publishing markets in the West, reviews and author profiles in the media and literary journalism here are not great nudgers of public taste. Instead, they mostly preach to the converted.

       Amusing also to find the not-surprising complaint:

"Publishers promise to do bugger everything to promote a book. And they do. They do bugger all," says the man who has worked both in the advertising industry as well as in television and cinema and who knows a non-push from a shove for a Big Author's or a mass-market writer's book.

       No surprise that Chetan Bhagat (One night @ the call center , etc.) is the author that the largest number of respondents report both having read and plan to read.