Literary soap ?

       AFP report that in Austria: after 'Sound of Music', smell of music ? reporting on Lederhaas Cosmetics, run by Wolfgang Lederhaas:

This Austrian philosophy professor gave up a successful academic career to set up in 2011 a cosmetics firm that, among other things, turns literature, music and visual arts into something you can touch, sniff -- and wash your hands with.

Retailing at around 80 euros ($100) in smaller Austrian bookshops, pharmacies and concept stores is his first collection: a sleek grey box of six bars, each with the "aroma" and "colour" of a work of German literature.

       Hey, I say: if you can get suckers people to pay $100 for a few bars of soap ... I'm impressed (and your spiel must be working).
       On the other hand, I'm not exactly sure what to do with "initial customer feedback" such as:

'I go to the toilet more now just so that I can wash my hands more often."

       (Is it just me, or is something clearly very wrong in a world in which ... anything like this is possible ?)